Prince Retail Group of Companies

VISION :

The Prince Retail Group of Companies’ vision is OTOP – ONE TOWN, ONE PRINCE. We serve the base of the pyramid of the Philippine market, which comprises of more than 85% of the population. These underserved communities are the Filipinos who need our products and services the most. We offer to them the right and quality products at affordable prices in a convenient and comfortable shopping experience. With our affordable prices and personalized customer service, it is our vision to make a significant and sustainable positive impact in the lives of every Filipino in every town in the country.

MISSION:

The Prince Retail Group of Companies’ mission is TO SERVE THE UNDERSERVED. We exist to provide significant value to every Filipino we serve – through more affordable, acceptable and available products for their everyday consumption and use, with a distinct personalized service to delight every customer in town. We uplift the lives of the Filipino community through entrepreneurship and livelihood opportunities to improve their way of living. We impact the cities and towns we are in by boosting the local economies, enhancing the Filipino urban and rural life.